A brief set by RNID and the Royal Mail to make young people more aware of the problems caused by listening to music that is too loud.
		Solution One: A CD style booklet, in which images of the inner ear sit alongside the RNID information. The images are surprisingly beautiful, and the information is equally as surprising.
	Ears are very delicate and complex; 46% of young people know that ringing in their ears is a sign of damage, but 59% don't know that this damge is irreversible; Tinnitus is the noise that people hear 'in the ears' or 'in the head' - buzzing, ringing, whistling, hissing. Tinnitus can be one of the first signs that your hearing is damaged. It can be temporary or permanent; The inner ear contains thousands of tiny cells that process sounds and pass the information to your brain. Loud noises can damage these cells so that they stop working. Once this happens there is no cure; Over two thirds of regular gig-goers experience ringing in their ears or dullness of hearing. One in four have experienced the warning signs of permanent hearing damage; Take regular breaks from the dance floor. Stand away from the speakers. Wear earplugs if you are frequently exposed to loud music.
			solution two